Members-only Sales Enablement Conversation intelligence for customer experience Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....
Members-only Positioning Brand positioning: Battling for the world's most valuable real estate A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....
Members-only Sales Enablement 5 competitive enablement best practices to skyrocket win rates Here are 5 competitive enablement best practices to get your enablement program off to a flying start....
Members-only Strategic Planning Building business strategies around market trends Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....
Members-only Competitive Advantage Comparative vs competitive advantage: what’s the difference? Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....
Members-only Competitive Intelligence 8 reasons why competitive intelligence is important To create the best marketing and positioning strategies possible, you need to know where your product stands in the competitive environment. Not just in relation to the customer and their needs. That’s where competitive intelligence comes in....
Members-only SWOT How to run a SWOT analysis session A SWOT analysis session is a way to analyze your business’s strengths, weaknesses, opportunities, and threats (hence “SWOT”) in one fell swoop. These sessions are a great way to get an overview of your business’s current state and identify actionable next steps to grow your business....
Members-only Competitive Advantage How to gain a sustained competitive advantage (with 10 superhero strategies) That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
Members-only Positioning Don't open an Instagram account to build a brand Brand-building isn't about creating a social media page for people to follow. It's not about consistent posting. It's not about how many followers you have. Those are good to look at, but they serve little purpose when it comes to building a brand. Let's get back to basics....
Members-only Competitive Intelligence Impress your boss with these 5 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are five types to get you started....
Members-only Positioning A beginner’s guide to the positioning matrix What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....
Members-only Sales Enablement Competitive battlecards: a guide to the ultimate enablement asset Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....
Members-only Competitive Intelligence The four best sources of competitive intelligence Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....
Members-only Reports State of Competitive Enablement Report 2022 As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...