Members-only Positioning Why bother with brand building? Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....
Members-only Competitive Analysis How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....
Members-only Strategic Planning How to become more product-led You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....
Members-only Competitive Advantage Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Competitive Advantage How Notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Strategic Planning 3 ways a product feedback loop can transform your product Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating. Implementing a product feedback loop can turn your product into a trendsetting powerhouse....
Members-only Competitive Intelligence The Pen is mightier: How competitive intelligence can influence a content marketing strategy Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....
Members-only Competitive Advantage Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....
Members-only Positioning Brand positioning: Battling for the world's most valuable real estate A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....
Members-only Ebooks The Competitive Positioning Playbook It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how....
Members-only Competitive Analysis Redesigning WTP!: A Case Study A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....
Members-only Strategic Planning The role of FOMO in consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Segmentation Undifferentiated marketing strategy: pros, cons, and when to use one With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....
Members-only Positioning In search of a data-informed way to build product vision and positioning: Part two We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....