Members-only Sales Enablement How modern sales organizations are approaching sales enablement to drive results Mindtickle's Chris Lynch looks at key stats that highlight the approaches modern orgs are taking to sales enablement....
Members-only Articles How to perform an SEO SWOT analysis SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool....
Members-only Articles How to use competitor scorecards to quantify your competitive analysis When you’re asked to justify your decisions, you need to show they’re based on more than gut feeling. When you need to make your insights quantifiable, use competitor scorecards....
Members-only Case Studies "I highly appreciate the content and the helpful community." - Nico Trofim-Bancila, Spryker Nico Trofim-Bancila is Product Marketing Manager at Spryker, and has almost a decade of experience managing various marketing functions. We sat down with her to discuss her experience as a Competitive Intelligence Alliance Slack community member....
Members-only Strategic Planning 5 ways to increase revenue with marketing automation With the right MarTech, marketing automation can maximize revenue potential. Here are 5 ways marketing automation can increase revenue....
Members-only Sales Enablement What is a sales enablement maturity model? A sales enablement maturity model helps you track your team's journey to becoming a key, strategic part of your organization...
Members-only Articles Retail competitive intelligence: What is it, and what can you do with it? Whether you’re an online retailer or a brick and mortar chain, competitive intelligence can help you stay ahead of the curve, reverse engineer your rivals’ competitive advantages, and win new market share....
Members-only Positioning Why pricing based on value is better than pricing on cost Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....
Members-only Competitive Analysis How to use a competitive gap analysis to blast past your competitors A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....
Members-only Competitive Intelligence Competitive Intelligence Tools of Choice 2023 report Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare....
Members-only Competitive Intelligence Building a competitive intelligence flywheel using data and artificial intelligence The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....
Members-only Articles The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Positioning Competitive positioning: what it is and why it's important Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....
Members-only Positioning Why bother with brand building? Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....
Members-only Competitive Analysis The most valuable data for your business Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....
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