Members-only Competitive Intelligence Building a competitive intelligence flywheel using data and artificial intelligence The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....
Members-only Strategic Planning How to rapidly operationalize any strategic plan in 5 simple steps In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Positioning Competitive positioning: what it is and why it's important Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....
Members-only Positioning Why bother with brand building? Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....
Members-only Articles The most valuable data for your business Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....
Members-only Articles How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....
Members-only Articles The CI feedback loop: Building collaborative competitive intelligence My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Strategic Planning How to become more product-led You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....
Members-only Case Studies “Having other people to bounce ideas off… The Slack community is key.” - Keith Brooks, B2B Whisperer Keith has a wealth of experience in product marketing and competitive intelligence. Keith’s depth of knowledge and willingness to share make him a much-valued member of our competitive intelligence community....
Members-only Articles Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Articles How Notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Sales Enablement Your go-to guide to competitive sales enablement In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....
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