Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Guides

The periodic table of competitive intelligence elements

Compete Clarity

The Secret Source of Intel You've Been Missing: eCommerce with Mindy Regnell | CI-by-Industry Series

Competitive Intelligence

How to use ChatGPT as your low-cost competitive intelligence assistant (7 ways)

Articles

The best competitive strategy for each stage in the business lifecycle

Compete Clarity

CI-by-Industry Series: Mobile Gaming with Nadav Moshes

Ebooks

Steps to mastery eBook: First steps in mastering competitive intelligence

Competitive Analysis

How to do competitive pricing analysis and beat your competition (with examples)

Compete Clarity

Use THIS secret tool to DESTROY internal bias in your competitive analysis | Gal Toren

Articles

Is SWOT analysis outdated? We did our own research to find out.

Reports

State of SWOT Report

Compete Clarity

Customer-centric competitive intelligence and the CI lifecycle | Kait Smith

Compete Clarity

Getting ahead, or falling behind? How to thrive with competitive intelligence | Nishant John

Courses

Competitive Intelligence Certified: Skills and frameworks for confident, impactful compete programs.

Courses

🚀 Introducing the C-Suite masterclass: your ticket to executive success 🚀

SWOT

How to do a competitor SWOT analysis in 5 easy steps