Articles

By pricing like your competitors, you can build a solid business that customers trust while leaving room to be different and come up with new ideas....

Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....

An actionable roadmap for navigating the tech B2B landscape: customers, competitors, influencers, and everything in between....

Go beyond traditional SEO....

By embracing radical simplicity, organizations can remove friction and turn employees’ knowledge into a steady stream of usable, actionable intelligence....

Porter's Five Forces seem complex? This guide and template simplify the process, helping you assess your industry’s potential with ease....

The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts....

A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....

CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever....

If you are at a point where you're looking to implement win-loss, or maybe take the next step in your win-loss program, this is for you....

From reactive to proactive: Master your market landscape....

In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....

If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals....

CI is no longer just about knowing what your competitors are up to, it’s also about building a smarter, more agile business....

A competitive intelligence career offers a unique blend of research, strategy, and influence....