All competitive intelligence reports
Looking for quality competitive intelligence research and industry reports?
You've come to the right place.
Here you'll find every single one of our data-packed reports. 📊
These pieces are free of cost, so have a leaf through, find something that tickles your fancy, and get downloading.
We'll see you inside. 🫡
2023 reports
State of SWOT report
State of SWOT Report | Competitive Intelligence Alliance
SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more.
Alex Walton
Tools of Choice report
Competitive Intelligence Tools of Choice Report 2023 | CIA
Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare.The answer? Tools.
Alex Walton
2022 reports
State of competitive enablement report
State of Competitive Enablement Report 2022 | CIA
As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏
Alex Walton
Sales enablement landscape report
Sales Enablement Landscape Report Vol. 2 | CIA
Sales enablement forms a big part of most product marketers’ day-to-day, and we know this because of the 2,000+ PMMs who participated in this year’s State of Product Marketing report, almost three quarters (73.8%) said creating sales collateral made up part of their key responsibilities.
Alex Walton
2021 reports
Competitive intelligence trends report
Competitive Intelligence Trends Report 2021 | CIA
Our 2021 Competitive Intelligence Trends report brings you the latest developments in competitive intelligence. Are you behind the curve? Or ahead in the race?Download your copy now to find out.
Alex Walton