What Is differential pricing? Types, examples & tools

As we look to the evolving data economy, we need a new guiding metaphor: a way of thinking about data that focuses less on exploiting a resource and more on building equitable and sustainable relationships with consumers....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…...

On June 14, Competitive Intelligence Alliance will bring together the CI community from the world's largest companies and most exciting startups to share their success stories, experiences and challenges....

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

What should your single biggest priority be when starting a new role in competitive intelligence? And how do you guard against internal bias in your competitive analysis? Gal Toren shares her solutions....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

When you're performing competitive intel as just a part of your role, juggling that responsibility with many others makes prioritization and time management absolute musts. Kait Smith shares how....

We all know competitive intelligence can be overwhelming. If you've no formal background in CI, and are struggling to identify best practices, it can be easy to feel like you're falling behind....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

From mapping the market to uncovering the real reasons you’re winning or losing deals. From crafting untouchable positioning, to nailing cross-functional collaboration. This course gives you what you need to build a compete program with impact....

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....