Articles

Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....

There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....

Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....

A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....

A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....

We walk you through scaling the process of creating a data-driven approach to positioning....

Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....

We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....

Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....

Opportunities and threats can be assessed separately, but you can also evaluate them together. There are two combined assessment techniques that can help give you a better idea of your situation and the challenges you will face: SWOT analysis and event tree analysis....