Sales Enablement

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....

With the rise of sales enablement platforms and Big Data, it has actually never been easier to prove the ROI of your enablement charter. You just have to know which metrics to track and how to track them....

Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging....

Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement....

Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000....

As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...

Sales enablement forms a big part of most product marketers’ day-to-day, and we know this because of the 2,000+ PMMs who participated in this year’s State of Product Marketing report, almost three quarters (73.8%) said creating sales collateral made up part of their key responsibilities....

Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams to deliver the best possible sales interactions and conversations with customers....