Members-only Strategic Planning The role of FOMO in consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Segmentation Undifferentiated marketing strategy: pros, cons, and when to use one With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....
Members-only Positioning In search of a data-informed way to build product vision and positioning: Part two We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....
Members-only Strategic Planning Building business strategies around market trends Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part one The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....
Members-only Competitive Advantage Comparative vs competitive advantage: what’s the difference? Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....
Members-only SWOT Combined assessment techniques: understanding SWOT and event tree analyses Opportunities and threats can be assessed separately, but you can also evaluate them together. There are two combined assessment techniques that can help give you a better idea of your situation and the challenges you will face: SWOT analysis and event tree analysis....
Members-only Competitive Intelligence 8 reasons why competitive intelligence is important To create the best marketing and positioning strategies possible, you need to know where your product stands in the competitive environment. Not just in relation to the customer and their needs. That’s where competitive intelligence comes in....
Members-only Competitive Intelligence How to create a competitive intelligence adoption program for your organization After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....
Members-only Sales Enablement Use these 10 tips to optimize your sales content and boost the bottom line Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging....
Members-only Sales Enablement Confused by hidden differences between sales enablement and sales operations? Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement....
Members-only SWOT How to run a SWOT analysis session A SWOT analysis session is a way to analyze your business’s strengths, weaknesses, opportunities, and threats (hence “SWOT”) in one fell swoop. These sessions are a great way to get an overview of your business’s current state and identify actionable next steps to grow your business....
Members-only Competitive Advantage How to gain a sustained competitive advantage (with 10 superhero strategies) That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
Members-only Competitive Intelligence Impress your boss with these 5 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are five types to get you started....