Competitive Intelligence

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

A meaningful competitive intelligence program is key to staying ahead of the market, but how can you demonstrate its value to your stakeholders? And what KPIs should you be tracking?...

Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....

Do you wonder if there’s some part of the competitive intelligence process you’re missing? We put together Head-to-Head: The Competitive Intelligence Playbook for people like you. To bring you the knowledge you need to define, then refine your competitive edge....

Our 2021 Competitive Intelligence Trends report brings you the latest developments in competitive intelligence. Are you behind the curve? Or ahead in the race? Download your copy now to find out....

If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night....

To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....

A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....

Building out your first competitive intelligence program can be a difficult process. 😮‍💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed....

There is more to competitive intelligence than understanding the features and functionality of competitive solutions. Product managers need to understand competitors’ revenues, headcount, funding, industry analyst relations, global footprint, and enterprise value....

In the last few years, I launched several companies, some achieved good results, and some failed. One of the things that I learned, in this period, is that by analyzing market players you can get a reasonable insight into the results that your company may achieve in this market....

Dissemination is the process of communicating the intelligence to your stakeholders. You must create a communication plan that matches the needs of each stakeholder group....

Collection is not a one-time process. Yes, you will have to do extensive research upfront to create your initial battlecard or produce your first analysis report, but thereafter you must have an ongoing collection process....

This first article starts with the basic concepts of competitive intelligence and provides an overview of the topic. Later articles will explore each area in more depth....

Clint Beuchler, Product Marketing Manager at Formstack, explains how to prioritize, define, research, and ultimately beat your competition and prepare sales teams to do just that....