Competitive Intelligence

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....

Whether you’re an online retailer or a brick and mortar chain, competitive intelligence can help you stay ahead of the curve, reverse engineer your rivals’ competitive advantages, and win new market share....

Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare....

The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....

It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how....

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....