Podcasts

Successful pricing initiatives come down to one thing: value. On this episode of Pricing to Win, host Farhan Manjiyani sits down with Paul Maguranis to discuss what an understanding of your product's value reveals about how you should price it....

What's the one thing you have to understand from your customers that’s more important than the price itself? On this episode of Pricing to Win, host Farhan Manjiyani and guest Brett Waldman discuss this and more....

Farhan Manjiyani is Senior Manager of Commercialization and Pricing at Grafana Labs, a tech company with over 1200 employees responsible for a lot of popular open source projects, including its namesake, the Grafana data visualization platform....

Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn....

Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....

Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....

Work smarter. Not harder. We've all heard the phrase, but what does this actually involve? Clint Sprauve, Director of Product Marketing at Delphix, might have the answer....

When you're a tech company like Akamai, with tech talent coming out of your ears, it's easy to fall into overly technical messaging. Here's how Mimi An, Akamai's Director of Competitive Intelligence, solved that problem....

In our third installment, representing the Healthcare Technology industry, is Christopher Link, Research & Insights Manager at Interlace Health. Interlace Health completely replaces paper with digital in healthcare, and was a pioneer of digital forms and e-signatures....

Today’s guest, representing the eCommerce industry, is Mindy Regnell. Mindy heads up Market & Competitive Intelligence at Postscript, an SMS marketing company that’s tightly integrated into the Shopify ecosystem....

Representing the Mobile Gaming industry is Nadav Moshes, Market & Competitive Intelligence Manager at Playtika, a producer and developer of over a dozen mobile games. A lot of products means a lot of challenges, challenges Nadav has managed to overcome and then some....

What should your single biggest priority be when starting a new role in competitive intelligence? And how do you guard against internal bias in your competitive analysis? Gal Toren shares her solutions....

When you're performing competitive intel as just a part of your role, juggling that responsibility with many others makes prioritization and time management absolute musts. Kait Smith shares how....

We all know competitive intelligence can be overwhelming. If you've no formal background in CI, and are struggling to identify best practices, it can be easy to feel like you're falling behind....

Compete Clarity is a show tailor-made for folks like you who want expert advice, whether you're a rookie or just working with limited resources. We've got in-depth chats with the brightest minds in the biz to help you navigate the wild world of competitive intelligence....